"Innovative thinking moves us forward in every industry." -- Tova Katz
I work with companies who are up to the next big thing, in branding, building, and launching into the marketplace. I aim to create the smoothest experience with great content. This is what I've accomplished within a variety of positions as a Senior Content Builder, Senior UX Brand Writer, Senior Copywriter, Information Architect, and Creative Director for clients of all sizes, including Fortune 100 and 500 companies.
I have the best of both worlds, with balanced strengths in my right brain and left brain thinking. I understand the technical, from mastering complex and sophisticated Tech products like microSD cards, Innovative device and services, VR, A.I., Platforms, Interactive, and Apps, and making it easy for the Consumer to understand. That is matched by excellent creative, as I can write and switch tones easily, and style ranges from witty, and irreverent, to corporate, and buttoned up.
I graduated from UCLA in 2002 with a BA in English Literature. I also graduated from HMI in 2011, where I certified with Honors in Hypnotherapy and Mastered in Imagery. My studies there focused on subconscious habits, behaviors, and most importantly, motivation.
I have strong vision, I create styles and tones quickly, and I love my work.
Above all, I always write with the premise that the individual is intelligent.
Samples in all styles of my work live in my online portfolio here:
I look forward to working with you.